Phoenix Petroleum Philippines, Inc. aims to reach more people through its 2011 Brand Campaign, “Ikaw Ano’ng Trip Mo?” The campaign was recently launched via a primetime airing of the company’s first TV commercial.
The word “trip” literally means travel or journey as well as a colloquial definition referring to one’s likes. Phoenix Petroleum aims to fuel life by helping to move products, services and to get people to where they want to go. With this line “Ano’ng Trip Mo,” Phoenix communicates that it provides the fuel that powers whatever journey a person embarks on and that it is the steady and reliable partner on roads one takes to reach any destination in life.
The campaign was formally launched with a 30-second TVC titled “The Journey,” which began showing on January 28 in ABS-CBN’s morning program “Umagang Kay Ganda” and primetime newscast “TV Patrol.” The TVCs will air in the programs weekdays and Sundays until end-February. Watch the TVC here.
As well, the 2-minute version of the TVC will air in cinemas starting February 9 with “The Mechanic,” at Ayala Cebu, Robinsons Bacolod, SM Dasmarinas, SM San Fernando Pampanga, SM Davao, SM Cebu, SM Cagayan De Oro.
Phoenix also placed spots with Balls Channel on February 6 featuring the live fight between Anderson Silva and Vitor Belfort.
Phoenix is intensifying promotions of the “Ikaw Ano’ng Trip Mo?” campaign in multimedia. Soon, we will launch print ads, radio commercials, and station and online promotions. Listen to “Sasamahan Ka Ng Phoenix” jingle. These are all part of reaching more people so that whether it is literal travel by land, by air or sea, or personal quests, Phoenix is always with them.