Facing seemingly impossible odds against bigger players, Phoenix Petroleum was determined to leave its mark in the petroleum retail industry. But as in all business endeavors, a great vision can only be accomplished through hard work and fool-proof business strategies. With experience as their guide and success their motivation, the founding members developed their own recipe for success:

Branding that is at the heart of all business decisions
In an industry that has been dominated by strong multinational brands for decades, Phoenix Petroleum is taking huge leaps to establish brand recognition. The company will continue to be committed to living true to its brand, the "Phoenix Fuels Life" brand, thereby becoming the brand of choice, especially in its home base of Mindanao.

A cost-effective approach
Phoenix Petroleum focuses on main business drivers and a no-frills approach to business to allow for quick start-up times and earlier sales realization for investors. Low investment cost translates to quicker payback and better returns. Putting efforts at expansion also further enhances cost-effectiveness of investments -- a bigger market equals a more popular brand, opening more opportunities for customers to experience the "Phoenix Lifestyle."

A flat organizational structure
A streamlined organizational structure equals a nimble company. With the quick and proactive mindset of its people, the company is able to easily determine and seize opportunities.

Continuing financial strength
Realizing that financial strength is key to the fulfillment of its plans, the owners equity investment into the company increased more than 10 times from P10M in 2003 & 2004, to P116M in 2006, a clear demonstration of their solid belief and long-term commitment to the business. The public listing of Phoenix Petroleum on July 2007 further bolsters Phoenix Petroleum's financial strength.